New Horizons for Lucid Motors: European Expansion Set to Begin
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Lucid Motors' Exciting International Ventures
Lucid Motors, the luxury electric vehicle manufacturer, is preparing to expand its reach beyond the United States, aiming to deliver vehicles to European customers within a few months. Following the successful launch of their first cars in late 2021, Lucid has maintained a strong presence in the auto industry, stirring interest with their cutting-edge technology and impressive performance.
The company’s CEO, Peter Rawlinson, initially revealed plans for European expansion in 2022, coinciding with the opening of reservations in 2020. However, the first shipments in the U.S. had to be successfully completed before venturing overseas. Thankfully, deliveries in America commenced in the latter part of 2021, allowing Lucid to stay on track with its ambitious timeline.
Despite facing challenges, such as a disappointing delivery count of 125 vehicles in 2021—far below the initial estimate of 577—Lucid Motors has been proactive in adjusting its expectations for 2022. The company revised its forecast from 20,000 units to a more realistic 12,000-14,000, largely due to ongoing supply chain issues.
As we approached mid-2022, Lucid Motors had remained relatively silent about its international plans until recently, when an exclusive report from Autocar's Graham Heeps indicated that Lucid is set to begin exports to Europe and the Middle East by “June or July” this year. Additionally, plans to enter the Chinese market are also in place for 2023.
While the specific European country for the inaugural delivery remains unconfirmed, Germany is a strong candidate due to its growing electric vehicle market. Autocar also noted that once deliveries commence, vehicles will be sent to Austria, Belgium, Denmark, Spain, Switzerland, Finland, the Netherlands, Sweden, and Norway, albeit in no particular order.
Interestingly, the United Kingdom is not included in the initial rollout. However, there are indications that Lucid will eventually cater to this market, including plans for right-hand drive vehicles. British consumers may be able to start placing orders online by the end of this year, with deliveries anticipated by 2023.
As a new player in the automotive landscape, Lucid Motors recognizes the importance of establishing a strong presence on the roads. While the American market has shown promise, the real test will be their performance in Europe and China, where the demand for electric vehicles is already well-established. With the positive reception of their products, Lucid is poised to enter these markets with confidence.
As Lucid Motors gears up for this international endeavor, the spotlight will shift to their ability to deliver vehicles efficiently and effectively. Regardless of the number of countries set to receive orders or the media's admiration for their cars, the key factor will be their success in manufacturing and delivering a recognizable product.
At the time of this report, LCID stock was valued at $18.34.
DISCLAIMER: The author is not a financial advisor. The views expressed are for educational purposes and should not be taken as personalized advice. Investors should conduct their own research and make informed decisions. The author holds a minor stake in LCID at the time of writing.
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