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Embracing Self-Promotion: Insights from Nietzsche on Writing

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Chapter 1: The Motivation Behind Writing

Let's face it: many of us write primarily for recognition and financial gain. The traditional 9-to-5 grind doesn't appeal to us, nor does contributing to society in the conventional sense. Instead, we often find ourselves driven by a desire for fame, luxury, and a spot on late-night television. We may pretend to champion cultural icons and societal issues, but in truth, our main focus is on ourselves.

So why not just admit it?

When I was younger, my mother imparted some valuable wisdom. Starting without a college degree or prior experience, she climbed the ranks from a drive-through teller to Assistant Vice President at her bank. Her secret? Unapologetic self-promotion.

"Son," she would say, "you have to promote yourself because no one else will." While this advice contradicts common beliefs, she was spot on. If you fail to advocate for yourself, someone else will seize the opportunity and claim the credit for your efforts. My mother learned this the hard way but never let it happen again.

I realize this perspective may seem unusual coming from the editor of a philosophy journal. Philosophers are often expected to be modest and contemplative, right? We're supposed to set aside our egos and objectively analyze ideas... or so it seems.

Many notable philosophers adhere to this trend. For instance, in Morality and the Environmental Crisis, Roger S. Gottlieb employs a gentle tone to encourage readers to connect with the natural world and, indirectly, to purchase his subsequent works. Yet, Gottlieb is not alone in this approach. While I do not intend to question anyone's authenticity (Gottlieb is remarkably earnest), the modesty often found in philosophical writing can sometimes serve as a marketing tactic aimed at attracting a specific audience. After all, no one writes without a desire for recognition.

Nietzsche's Rebellion Against Convention

For those of us wishing to break free from the constraints of conventional philosophical expression, Friedrich Nietzsche provides a compelling model. In Ecce Homo: How One Becomes What One Is, he assesses his own significance in the landscape of Western thought, a stance that starkly diverges from traditional philosophical norms.

His title itself is provocative, conjuring divine associations. Ecce Homo, which translates to "behold the man" in Latin, references the words spoken by Pontius Pilate during Christ's crucifixion. Throughout the text, Nietzsche likens himself to a prophet whose true recognition will only occur posthumously, noting wryly that "some are born posthumously," suggesting his philosophical contributions will outlive him.

Nietzsche's chapter titles, such as "Why I Am So Wise," "Why I Am So Clever," and "Why I Write Such Excellent Books," further illustrate his boldness. Clearly, humility is not his style. He famously "philosophizes with a hammer," aiming to reveal and dismantle the hollow idols of cultural thought.

To contrast, if Roger S. Gottlieb possessed the charisma and flair of Nietzsche, he could potentially garner greater influence and make a more significant impact on environmental issues. Perhaps if we embraced Nietzsche's approach, our philosophical inquiries and societal critiques would resonate more widely.

The Literary Nature of Philosophical Works

Nietzsche understood that philosophy is a literary endeavor, which is why he infused his writing with distinctive style. He positions himself as the protagonist in his philosophical narratives, compelling readers to engage with his personality. While his ideas are indeed substantial, they often take a backseat to his captivating style.

Consider this striking quote from Ecce Homo: "To take up one of my books is one of the rarest honours that a man can pay himself." This statement is undeniably audacious and contrasts sharply with traditional expectations of philosophical discourse. Yet, it is also incredibly engaging, enticing readers to anticipate his next audacious claim.

As the narrative unfolds, Nietzsche challenges our assumptions about moral virtues, particularly the Christian ideal of self-denial, which he critiques as a form of revenge against life. He argues for the value of self-assertion and living in a state of Dionysiac ecstasy.

Nietzsche's unapologetic self-promotion effectively engages readers emotionally, paving the way for his rational arguments. His vibrant personality invites an audience eager to hear his perspectives.

How to Write with Impact

While one shouldn't attempt to replicate Nietzsche's audacity, his approach provides valuable lessons. True success lies in the quest to discover your authentic voice as a writer, much like Nietzsche did.

He rejected the norms of previous moral philosophers, embracing the role of an "immoralist" who dismantles conventional values. By identifying and defying the clichés in his field, he carved out a unique identity as a writer.

Ask yourself: What are the prevailing topics in your niche? If self-improvement is the trend, consider exploring the paradox of how embracing self-debasement can lead to genuine growth. By challenging the status quo, you can effectively wield your pen like a hammer.

Remember, performative humility often masks deeper pride, signaling to others that we are virtuous and worthy of consideration. While I appreciate the importance of ego management—aligning with Gottlieb's perspectives on eco-centric moral deliberation—I will not adopt a submissive stance when I write.

As Nietzsche recognized, philosophy thrives on passionate voices yearning for recognition and impact. Society benefits from our contributions, and we must not shy away from making our presence known.

Ultimately, Nietzsche achieved the posthumous fame he so boldly claimed, reshaping 20th-century discourse on morality and truth. The lesson here is that self-promotion, even when it seems self-serving, can be a powerful tool for making meaningful contributions.

Even if you, like Nietzsche, possess a hint of narcissism, your insights carry value for someone. Don't hold back—ensure your voice is heard!

For more from Dustin T. Cox, follow Plato’s Gymnasium: a journal of everyday philosophy.

This first video features Nietzsche's insights on self-perception and the philosophy of self-worth.

The second video presents a review and discussion of Nietzsche's thoughts on wisdom and life philosophy.

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