Reassessing the Modern Online Health Coaching Landscape
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Chapter 1: Understanding Coaching Models
In recent times, there's been a rising trend in online health coaching that raises concerns about its effectiveness and integrity.
Before delving deeper, let's explore various coaching models. The conventional in-person coaching setup involves direct interaction with a coach, whether it’s for personal training, nutrition guidance, or other related services.
This face-to-face method has its advantages. As a coach, I can directly observe my clients' progress and truly gauge their well-being. However, online coaching also presents benefits for both coaches and clients.
For coaches, the geographical limitations are eliminated, allowing them to expand their reach and work with individuals globally. Clients, on the other hand, can choose coaches who align with their values, often at a lower cost than in-person sessions.
Having transitioned to exclusively online coaching after two decades of in-person work, I have witnessed a troubling trend: many online coaches neglect direct communication with their clients. This practice is concerning, as it can undermine the coaching experience.
At first glance, a system where clients submit check-ins online and receive video feedback may seem efficient. For some individuals, particularly those who are more advanced in their fitness journeys, this method may suffice. However, for the majority, I believe that personal communication enhances both compliance and outcomes.
When we rely solely on text or email, nuances can easily be lost. Verbal conversations allow for immediate clarification, reducing misunderstandings. I feel it's crucial for clients seeking guidance on health or weight loss to have at least a brief conversation—five minutes is often enough. My nutrition coaching check-ins typically last around 15 minutes, but regardless of length, this time is invaluable for my clients.
Business experts often emphasize the need for "scalability." However, in the coaching realm, prioritizing scale over personal connection can be particularly harmful. Engaging with clients allows me to sense their emotional state—do they seem overwhelmed? Are they fatigued? Such insights are often missed in written communications.
Coaching should be a personalized experience, focused on providing tailored solutions and supporting clients in achieving their goals, rather than simply delivering a plan and wishing them luck.
If you're searching for a coach, prioritize finding someone who is genuinely invested in your success, rather than someone who is more focused on their social media presence. Choose a coach who emphasizes your needs over their own visibility online.
Many coaches claim that this approach benefits them due to their busy schedules, as it allows them to handle more clients. I find this hard to believe, especially when they consistently post about themselves on social media.
Be discerning; seek out a coach who values you and your journey, rather than one seeking to become an online sensation.
While this perspective may not resonate with everyone—some may prefer a coach with a substantial social media following—those needing personalized support should be vigilant in their search.
In my opinion, some coaches may lean towards video check-ins to sidestep addressing clients' questions directly. This could be an easier route for them, allowing them to focus on their online personas instead of engaging with clients meaningfully.
Chapter 2: The Shift Towards Online Coaching
Online health coaching is evolving, but not always in ways that are beneficial for clients.
In this video, "The Smarter Way to Start An Online Health Coaching Business in 2023," discover effective strategies for launching a successful online coaching practice while maintaining client engagement.