Template 1: Personal Connection

Subject line: Question for {Name}

Hi {Name},

I admire what you're accomplishing with your {blogs} at {brand name}.

I particularly enjoyed your recent article on Google Ads strategies; it provided a wealth of in-depth insights into your campaigns.

This is how I discovered your business.

Here are three suggestions:

{Feedback 1}

{Feedback 2}

{Feedback 3}

I would love to connect and assist you in addressing these issues. Alternatively, if you could refer me to the head of {Marketing/ Content/ xyz}, that would be great.

Looking forward to your response!

{Add your email signature}

Why this template is effective:

• Personalization: Including the recipient's name in the subject line captures attention and conveys a tailored approach.
• Genuine Compliment: Referencing specific work you admire fosters a connection and shows sincere interest.
• Constructive Feedback: Providing thoughtful suggestions indicates you've researched and are eager to contribute.
• Clear Call to Action: Suggesting ways to connect offers clear next steps for the recipient.
• Professional Sign-off: Adding your signature lends professionalism and provides your contact details.

Template 2: Goal-Oriented Inquiry

Subject: Question for {Name}

Hi {Name},

What are your content marketing objectives for this year?

Are you aiming to enhance {brand name} through content?

If so, I would love to discuss how I can contribute. My experience includes helping {who you helped} {how you helped: gain visibility and generate leads with quality content}.

Here are examples of my work:

{Link 1}

{Link 2}

{Link 3}

If you're interested, would you consider a trial project? If so, feel free to schedule a call with me using the link below:

{Booking Link}

{Add your email signature}

Why this template is effective:

• Engaging Question: Starting with a question about their goals sparks a conversation and shows your interest.
• Relevant Offer: Demonstrating how you can help align your services with their needs, showcasing your value.
• Portfolio Links: Providing samples allows the recipient to assess your capabilities.
• Simplified Next Steps: Offering a trial project and a booking link facilitates action.
• Professional Sign-off: Including your signature ensures a polished conclusion.

Template 3: Shared Interests

Subject: {Name}, this caught my attention

Hi {Name},

In your podcast with 'X', you mentioned that being influential on social media isn't about having a large following, but rather about impacting mindsets—this really resonated with me.

I appreciate your brand's stance on {the narrative: the importance of fostering a community that builds trust and enhances brand visibility}.

I’m {Your Name}, and I assist {who you help} like you {how you help: gain visibility and generate quality leads}.

Here are examples of my work:

{Link 1}

{Link 2}

{Link 3}

If you're interested, I'd love to offer you a 7-day free trial. If this sounds good, we can discuss it further over a call. What do you think? :)

{Add your email signature}

Why this template is effective:

• Personalized Subject: Using the recipient's name makes the email feel customized and engaging.
• Reference and Agreement: Citing a specific point from their podcast shows you've done your homework and share their values.
• Value Proposition: Clearly stating how you can help adds appeal and encourages consideration of your offer.
• Portfolio Showcase: Providing work samples allows them to evaluate your skills.
• Encouraging Response: Inviting them to discuss fosters engagement.
• Professional Sign-off: Ending with your signature maintains professionalism.

In conclusion, effective cold emails focus on fostering relationships and delivering value, rather than just pushing a pitch. I encourage you to try these templates and share your experiences with me.

If you found this information useful, you may also enjoy:

Looking to kickstart your freelance writing career? Click here for access to my 2-day Content Writing Bootcamp.